Jake from State Farm is South Side Kevin Miles: A year into the role, he can’t answer your questions about insurance, but he sure can sell it.

Kevin Miles (left) refers to himself as South Side Kev. But the world knows him as Jake from State Farm. Miles shares some of the wisdom he’s acquired in his year since taking on the role as the face for the insurer. Miles is pictured here in a State Farm commercial with musician Drake (right). (Chris Saunders)